Project Overview

Excel Still More was the theme of an international  nonprofit’s annual conference held in the Middle East. The event’s purpose was to provide time for leadership to come together and reflect on their accomplishments, encourage each other, and be refreshed. This particular conference also celebrated a  transition of leadership happening  for the first time in 30 years. 

I served on a team of five designers to bring the theme Excel Still More to life.We used a combination of bright colors, ribbon, and confetti graphics to portray the celebration of the past 30 years and simultaneous  excitement around  new leadership. As the audience was composed of English and Arabic speakers, our main logo contained both English and Arabic translations of “Excel Still More.”