Project Overview
SF City Impact needed a brand and marketing strategy that drove relationships with volunteers and donors. The brand needed to adapt to SFCI’s many branches serving different aspects of the community while being modern, friendly, and representative of the organization’s story. All marketing materials needed to be refreshed consistent with new brand standards.
I served as marketing manager tasked with bringing this brand to life. I executed the majority of the material redesigns, managed social media strategy and content creation, and provided photography.
Skills at Play
Print & digital design
Project management
Photography & photo editing
Social media strategy
Core SFCI Branded Pieces
One of my favorite parts of this project …
was honing in on how the brand played out. By the end of the project I felt like I had formed a brand personality and could easily and quickly implement it for any scale of project.
Branding:
As I employed our new brand guidelines, I made decisions on how often to use our fun design elements like color, paint strokes, or the handwriting font. My goal was to strike a balance between friendly and polished.
City Impact Leadership School
Fundraising Campaigns
Imagery:
The majority of the photography in this project is my own. I took and edited thousands of photos for the marketing materials I created as well as to provide a catalog for the organization. I worked closely with the fundraising team to provide them images that supported the stories they shared with donors.
Fundraising Sponsorship Campaign
Annual Gala
Short-Term Service Trips (Missions Trips)
Color Palette:
Our colors reflected San Francisco from a Golden Gate Bridge red to a foggy SF sky blue. For designs closer to the core of the organization like volunteering and missions trips, I used made blue the dominant color. For programs like the Leadership School that sometimes stood on their own, I chose more oranges and yellows, so the designs were youthful and recognizable against the rest of the brand.
