Project Overview

Cru is a student organization that operates on university campuses across the U.S. and globe. Each winter, they host 9 conferences around the country where thousands of students can gather and explore conversations about faith. Cru’s national design team develops a campaign design for each year’s conference, but it is up to each regional design team to implement the campaign onto their individual conference needs.

I served on the Cru Winter Conference Los Angeles design team to create an immersive experience for students attending the conference. I personally owned signage and wayfinding pieces as well as what was displayed digitally from the stage in the form of slides. I created digital pieces like social media posts throughout the event and the event schedule. I also assisted with ambience pieces like set design and a photo wall.