Project Overview

Real Life is a student organization on the UC Santa Barbara campus. As the group was growing they needed a brand to help create a recognizable presence on campus as well as help better cultivate an atmosphere at their events.

I designed a new logo and brand package. The brand has an overall laid back feel to reflect the cool and beachy Santa Barbara environment. I brought in a deep sunny yellow and Pacific blue along with adding film grain onto images and background colors. The brand also utilizes a lot of imagery of the organization’s various activities that features a wide spread of the organization’s members to showcase its strong community focus.